HOUSTON, TX - October 19, 2009 – Labrada Nutrition today announced the release of its new Cookie Roll™ Protein Bars in 3 Delicious Flavors.

The Cookie Roll™ is the 2nd generation of the award winning Lean Body® Cookie Bar, heralded by Men’s Journal magazine as the “Best Breakfast Bar” and “Best Overall Bar” in its survey of protein bars.

Labrada’s Cookie Roll™ builds upon this legacy, featuring new improvements that are obvious as soon as you bite into one. The new Cookie Roll™ is softer, more delicious than ever, and features drizzled icing.

It is also the first-ever microwavable protein bar. And this bar’s got nutrition to spare. It packs in 25 grams of high quality Lean Pro protein, fiber, and zero trans fats into a bar that tastes just like an oven-fresh baked cookie. The Cookie Roll™ packs nutrition into a dessert, and turns high protein into pure healthy indulgence.

“Even though the Labrada Cookie Roll ™ is high in protein, it’s soft, moist, and
chewy, just like a real cookie tastes right out of the oven,” Labrada Founder and CEO
Lee Labrada says. “The Cookie Roll™ is especially delicious when heated for a few seconds in a microwave.”

Labrada’s new Cookie Roll™ Protein Bar is available in 3 delicious flavors:
Cinnamon Bun, Iced Brownie, and Chocolate Chip.

Cookie Roll^TM

Hi-Protein Bakery-Style Bar

Iced Brownie Flavor

*Percent Daily Values are based on a 2,000 calorie diet.

Ingredients: LeanPro® Protein Blend (Soy Protein Isolate, Whey Protein Isolate, Whey Protein Concentrate, Wheat Protein Isolate), Margarine (Palm Oil, Water, Salt, Whey, Vegetable Monoglycerides, Soy Lecithin, Natural Butter Flavor, Citric Acid, Beta Carotene, Vitamin A Palmitate), Glucose Syrup, Vegetable Glycerine, Sorbitol, Maltitol, Marshmallow Flavored Piece (Powdered Sugar [Sugar, Corn Starch], Maltodextrin, Glycerine, Fractionated Palm Kernel Oil, Rice Flour, Dextrose, Gum Arabic and Natural Flavors), Graham Cookie Piece (Wheat Flour, Sugar, Canola Oil, Honey Powder [Maltodextrin, Honey], Sodium Bicarbonate, Salt, Soy Lecithin, Natural Flavor and Caramel Color), Chocolate Chip (Sugar, Chocolate Liquor, Cocoa Butter, Soy Lecithin, Vanilla), Icing (Sugar, Water, Vegetable Oil, Palm Kernel Oil, Corn Syrup, Soy Lecithin, Mono and Diglycerides, Pectin, Potassium Sorbate, Agar, Citric Acid, Calcium Chloride, Xanthan Gum, Salt), Sugar, Egg, Cocoa (Processed with Alkali), Natural & Artificial Flavors, Salt, Baking Soda, Potassium Sorbate, Calcium Propionate, Guar Gum.

Allergen Information :This product is manufactured on equipment that processes peanuts, tree nuts, soy, milk, and egg products.

Use this product as a food supplement only. Do not use for weight reduction. Not for control of sodium in the diet.

Cinnamon Bun Flavor

*Percent Daily Values are based on a 2,000 calorie diet.

Ingredients: LeanPro® Protein Blend (Soy Protein Isolate, Whey Protein Isolate, Whey Protein Concentrate, Wheat Protein Isolate), Cinnamon Flavored Flakes (Sugar, Palm Oil, Cinnamon, Soy Lecithin), Margarine (Palm Oil, Water, Salt, Whey, Vegetable Monoglycerides, Soy Lecithin, Natural Butter Flavor, Citric Acid, Beta Carotene, Vitamin A Palmitate), Glucose Syrup, Vegetable Glycerine, Sorbitol, Maltitol, Icing (Sugar, Water, Vegetable Oil, Palm Kernel Oil, Corn Syrup, Soy Lecithin, Mono and Diglycerides, Pectin, Potassium Sorbate, Agar, Citric Acid, Calcium Chloride, Xanthan Gum, Salt), Rolled Oats, Sugar, Egg, Natural & Artificial Flavors, Salt, Baking Soda, Potassium Sorbate, Calcium Propionate, Guar Gum.

Allergen Information : This product is manufactured on equipment that processes peanuts, tree nuts, soy, milk, and egg products.

Use this product as a food supplement only. Do not use for weight reduction. Not for control of sodium in the diet.

Chocolate Chip

*Percent Daily Values are based on a 2,000 calorie diet.

Ingredients: LeanPro® Protein Blend (Soy Protein Isolate, Whey Protein Isolate, Whey Protein Concentrate, Wheat Protein Isolate), Chocolate Chips (Sugar, Chocolate Liquor, Cocoa Butter, Soy Lecithin, Vanilla), Corn Syrup, Margarine (Palm Oil, Water, Salt, Whey, Vegetable Monoglycerides, Soy Lecithin, Natural Butter Flavor, Citric Acid, Beta Carotene, Vitamin A Palmitate), Sugar, Chocolate Coating (Sugar, Palm Kernel Oil, Milk Protein Concentrate, Cocoa Powder Processed with Alkali, Calcium Caseinate, Whey Powder, Soy Lecithin, Vanilla Extract, Vanillin), Vegetable Glycerine, Sorbitol, Maltitol, Egg, Natural & Artificial Flavor, Salt, Baking Soda, Potassium Sorbate, Calcium Propionate, Guar Gum.

Use this product as a food supplement only. Do not use for weight reduction. Not for control of sodium in the diet.